CRM FAQs

1. I run a small business and I don't have that many customers. Why do I need special software to manage them?

CRM can benefit a small business by consolidating customer data into a single system. As a business grows, keeping a record of all transactions can become overwhelming. CRM tools allow you to manage your customer interactions more efficiently, so you have more time to focus on your service or product.

2. Is CRM difficult to set up?

CRM should not be difficult to set up, however, sometimes it is. This is because some traditional CRM implementation requires hardware and software installation, followed by a long period of customization for the requirements of a particular customer. Some CRM software solutions require customization which can only be done by a developer.

3. Is CRM expensive?

Traditional CRM systems will cost more than Hosted CRM solutions, especially given the IT overhead of traditional systems. Traditional CRM systems require dedicated computing hardware, software installation, maintenance, and the staff to manage the process. Since Hosted CRM solutions are already maintained, upgraded, and backed up by the CRM provider, the subscription costs is the only costs incurred by the business user.

4. Is CRM easy to use?

A good CRM solution should be easy to use. Hosted CRM solutions are no more complex than the web applications that most people are already familiar with. CRM solutions drawing on proven, familiar web services such as online banking, online shopping and other web-based financial tools are easy to understand and use.

5. Does CRM require dedicated IT support staff?

Traditional CRM does; Hosted CRM does not. Traditional CRM requires in-house IT resources to install and maintain the software and hardware. Hosted CRM providers manage all software upgrades, data security, data privacy, hardware maintenance and virus protection.

6. How does the customer service portion of CRM help a business grow?

Customer satisfaction is a key element of customer loyalty. Loyal and satisfied customers become long-term customers. Loyal customers are also your best advocates. Word of mouth recommendations create the most persuasive marketing for your company. In an age where negative customer feedback propagates quickly to online reviews and blogs, customer service cannot be overlooked.